Societe Brewing Co.

Beer Folk, Unite!

Starting with the premise of “Beer as the World’s Greatest Social Uniter”, Mother Sponge helped Societe Brewing Company launch this community-based brand back 2012. It began with a logo made from turn-of-the-century style silhouettes of the brewers and their compatriots, from friends, family, and industry cohorts, to restaurateurs, writers, musicians, and artists. Brand development expanded extensively from the identity to include interior styling, event production, and eventually packaging. The brand continues to evolve in 2020, with a bold new canned packaging rollout to support the high demand for award-winning Societe beer in San Diego and beyond.

Strategy, Creative Direction, Art Direction, Graphic Design: Sean Kelley
Interior styling by Stacy Kelley
Furniture by Miki Iwasaki
Photography by Jaime Fritsch, Brian Deppe, Antonio Diaz de Sandi, Eliot Napalan, Megan Stone